Below is an email which we are sending out to all the contacts we can reach within the honey industry.

Honey has never before been viewed from this perspective before now, but the science underpinning the theory is sound and very easy to demonstrate.

We, as authors, are hoping to encourage sales of the book from those within the industry, so that an early spike in sales will leave behind the large number of other diet books published at this time of year

Even without such a development, the public will rapidly pick up on this lovely theory, although perhaps somewhat slower.

However, either way, the impact on honey sales in 2006 will be powerfull.

We are suggesting that those within the industry contact their fellows in a kind of cascade of alert to create an early dynamic of sales of the book and in turn drive forward honey sales, just as occurred in January 005, as explained below.

 

 

 

HONEY SALES IN 2006.

You may be unaware that on January 1st 2006 a book will be published by Souvenir Press (London), called The Hibernation Diet.

This book will have a dramatic impact on sales of honey in the UK and beyond.

The book, which advocates taking honey before bed, to optimise fat loss during sleep, is already causing unprecedented levels of interest from the media prior to publication.

In January 2005, a few articles in the press about this approach to weight loss, before the book was written, caused some supermarkets in Scotland to have their shelves cleared of honey.

The book arose out of the authors' work in sports nutrition, whereby they have been advising athletes for some years to take honey prior to bed to optimise recovery.
This information has leaked out into the athletic community nationally and has already impacted on honey sales nationally, in 2005.

However recovery biology is exclusively fat burning biology and arising from this, the authors developed a strategy for optimising fat burning during sleep by fuelling the liver prior to bed, culminating in the book (The Hibernation Diet).

Honey, which contains fructose, is ideal for this purpose.

The publicity agents for this revolutionary book are Midas, the company who handled publicity for the Atkins Diet.

The authors can testify that, not only does the diet work, but the public love the strategy and tune in immediately and enthusiastically, whenever the theory is explained to them.
Simply, if the liver is fuelled prior to bed, recovery hormones are released to do repair, regeneration and construction of new tissue.
These hormones are exclusively fat burning hormones.
For this to occur, blood glucose must be stable, and for this to occur, the liver must be fuelled prior to bed.
Up to now, few do this, the liver depletes, blood glucose falls and adrenal stress hormones, which do not burn fat, are released.

The book is based on several years of research into recovery biology and although the theory and the biological principles it unitises are quite simple, they have been ignored up to now, not only by the medical profession, but also by those who offer advice to would-be dieters.
For this reason the impact will be all the greater.

It is important therefore that the honey industry, at each level, production, supply and retail, are aware of this in advance, so that they can maximise the potential impact on sales in 2006 and prepare for a quite amazing and dramatic year ahead.

As authors of the book we very much want the book to be discussed at every level within the honey industry, so that a mutually beneficial dynamic may develop whereby sales of the book drive forward sales of honey and sales of honey drive forward sales of the book.

Visit www.hibernationdiet.com

 

The book is available from www.amazon.co.uk

Kind Regards
Mike and Stuart McInnes (authors) Hibernation Diet.

The authors may be contacted on 0131 622 5101 or 0141 847 0565
or info@hibernationdiet.com

Souvenir Press Ltd
43 Great Russell Street
London WC1B 3PB
020 7580 9307

Midas Public Relations
7-8 Kendrick Mews

London SW7 3HG
020 7584 7474